This year, Turkey is the country of Honor at Cartes, the reason is the exponential growth in terms of credit and debit card usage, making Turkey the largest ATM market in Europe and one of the most advanced in terms of implementing new technologies such as a National ID card which includes EMW payment functions.
Yesterday, FEZA Tahran, Senior Vice President of BKM, Interbank Card Center, explained why Turkey is such a dynamic market with a few numbers:
Purpose of BKM is to transform Turkey into a cashless society by year the 2023.
Turkey is definitively a modern society regarding the metrics associated the use of mobile and connected technologies.
- First of all, Turkey has over 50% of their population of 73.6M inhabitants below 29 years old.
- The country has over 35M internet users, 29.5M of them are present on Facebook.
- Over 135 million mobile handsets are in circulation, and 1 million of them are Iphones.
- Online shopping represents a yearly growth of 54% and every Turkish person spend an average of 73 minutes shopping online.
- An estimated of 128 million cards are in circulation, and the country has over 1.95 Million POS terminal.
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